Every successful story has a beginning, and our success story begins in the Minaret of the East “the United Arab Emirates” which is considered as one of the shopping capitals in the world and a pole for the retail sector of all kinds. Therefore, it was chosen as the starting place for establishing our commercial project and then expanding it in its various emirates. At first, we headed to the emirate of Dubai which is well known of the thriving trade market to open our first branch there and build a strong foundation. Then our great expansion started by establishing several branches in the Emirate of Ajman which embraces many commercial and industrial sectors and distinguished by its growing commercial activity in recent years, moreover, having a welcoming business environment for startups and attracting many customers and consumers.
company overview
We are a leading Emirati retail company, specializing in selling all kinds of daily consumer goods needed by the customer at economic prices that suit all groups of society in multiple branches distributed in the Emirate of Ajman and Dubai.
Our vision
We always aspire to be the favorite and preferred destination for customers from all groups of society, with our constant keenness of keeping up with diversity in all kinds of services and goods that every individual needs daily, whether in kitchen, clothe or at home in general while ensuring the good quality that we provide sincerely and honestly at competitive prices for the benefit of customers and variety suits all tastes.
Our primary objective is to obtain customers satisfaction with all our products and services.
To be the preferred shopping destination for customers.
Constant keenness to ensure that our prices are competitive and commensurate with the quality of our products and the consumer’s budget by reducing costs and diversify in products.
Giving the customer pleasant shopping experience through our spacious shopping centers with multiple organized sections and various products meet the needs of customers in one place.
Our branches are located in strategic locations close to residential areas for customers.
The prestigious position we obtained in the retail trade sector due to our qualifications and advantages that enabled us to be distinguished in this sector.
The presence of an integrated team of experts, technicians, marketers, and employees, always ready to serve customers.
Our prices are economical and thoughtful, and our offers are periodic and varied to provide a greater purchasing budget for customers.
Due to the distinction position of the United Arab Emirates as a tourism destination for tourists all year round, it was important to diversify the products and goods of food and other items in our stores in a way that suits the different tastes and cultures of the visitors and residents from different nationalities nationalities in order to meet their needs and give them a sense of familiarity and belonging during their stay.
One of the distinctive sections that we have made sure to have in our various branches is the gifts section, as it is a basic need for every tourist or visitor who wants to buy special souvenirs or gifts of various types like perfumes, clothes, kid’s toys, and many other special gifts that suit all tastes and ages.